Gray Markets

In Gray Markets: Prevention, Detection and Litigation, author, Eric Bensen, provides comprehensive legal analysis of the unauthorized economy known as the gray market and offers a blueprint for attorneys and businesses to prevent, detect, and litigate gray market cases. After introducing readers to a variety of strategies to prevent a brand owner's products from finding their way into unauthorized distribution channels, Bensen covers educational and contractual methods that communicate the importance of gray market abstinence, along with on-site security and modern tracking technologies, the use of private investigators, and even "dumpster dives", while also examining the legal boundaries of gray market investigations.