Digital Marketing

This book provides an easy yet surprisingly extensive overview of how you can increase awareness of a business or product on the internet through various means, including web sites, social media or internet advertising. It helps you understand how to monitor and evaluate online success. Digital marketing is an important, if not critical tool in the marketing toolbox of modern businesses, but not necessarily the only tool nor the always the most important too. This book aims to help you know the components of digital marketing and the possible ways you can connect with and influence potential customers.